Don’t underestimate the effect of a good soundtrack to stir a viewer’s emotions those emotions are what connect viewers to your videos and your brand. YouTube has set the quality bar high for this one, and it can mean great things for video advertisements. Although some of the tracks certainly were created straight from software - especially those in the Ambient genre - even those are generally pleasurable and well-done. YouTube and Google didn’t do this by half-measure. If these tracks were created electronically and not with a live orchestra, then the sound engineers should be asking for raises. What’s more, the tracks are complete and sound good.
The first movement of Beethoven’s seminal Fifth Symphony.Bach’s Toccata and Fugue in D Minor, so often associated with The Phantom of the Opera.Strauss’s Blue Danube Waltz, the waltz of all waltzes.Rossini’s “William Tell Overture,” aka The Lone Ranger theme song.
Wagner’s “Ride of the Valkyrie,” well-known from the movie Apocalypse Now!.Expecting to find mundane musical contraptions by Mannheim Streamroller wannabes, I found instead the kind of classical tracks from well-known composers that both novice and professional filmmakers actually look for. You can sort music by Genre (from Alternative & Punk to Rock), Mood (Angry to Sad), Instrument (Acoustic Guitar to Trumpet) and Duration (currently, 1:16 to 23:41), so you don’t have to listen to all tracks to find the right one.Īs a classically trained musician, I naturally clicked straight through to the Classical genre first. The quality and range of music on offer is impressive. I expected to find, at best, short, loopable “musical” tracks of mediocre compositional quality rendered by technicians with more knowledge of GarageBand than music, or at worst, some recognizable yet excruciating Muzak. So I was skeptical when I logged into YouTube to check it out. But the old saying is so often true: You get what you pay for. Too often, the focus is on free - companies hope to attract customers simply by offering something for nothing, banking on the hope that customers will come in just because it’s free. There were reasons to be skeptical about the Audio Library. You can find 150 tracks now under Creation Tools in your Video Manager, and that number will only grow YouTube has launched a new Audio Library that allows users access to royalty-free music tracks for background music in their videos - or even for other creations outside YouTube. Your YouTube marketing videos just got better soundtracks.
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